Allow the music to give you a delicious taste with Gousto Beats! Gousto Beats is a playlist made specifically to make you enjoy the waiting time for your meal.
Since gousto mainly target busy people who are usually working most of the week or even students who spend most of their time studying, I have created this flyer that would catch the eye of most 20–35-year-old. According to (Statista, 2021), almost 11% of people in the UK uses Spotify as their main music platform. This is an advantage to reach a wide audience to this campaign. Many young people today who live alone or even with a partner cannot seem to find time to cook or to even enjoy it due to the preparations and the time it takes.
Gousto therefore targeted these busy professionals to help them stay healthy and not stress about having to grocery shop.
The flyer that I have created is an original design. I was inspired by the background template that is used when I listen to a song on Spotify in real life. This idea would be well recognised by all Spotify subscribers. The squared frame was empty, so I had the opportunity to create a more detailed design inside this small frame. I started by adding a plate with two main dish utensils. Secondly, I chose a chef while cooking as a clear message of the action of making food. Next, I decided to add some small musical notes onto the chef element, as to represent that he is cooking while listening to ‘Gusto Beats’. To emphasise more on musical notes, I added a black long note at the top of the plate. Furthermore, I chose to add the title of the playlist, ‘Gusto Beats’ to show the emphasis of the campaign. Finally, I added a small original sentence that could explain the idea as a whole, which is, ‘let the music cook your food’. The idea of the design was to include a musical feeling as well as the feeling of coming home to a warm cooked meal.
Today, many companies are digital, and one of their main aims is to invest in the search engine optimisation. For this flyer, I used keywords which is mainly related to the topic of this whole creative. And mainly the elements of the concept. For instance, home cooking, easy, fun.
My concept creating this flyer was to attract people within my age and older by, relating to elements in our lives which are significant. Since we usually try to find the easiest and fastest items we eat, it can be very hard to enjoy cooking. The platform, Spotify is one of the leading platforms in the UK according to (Statista, 2021) and therefore, the template used on the flyer would be recognised anywhere at any time. Also, it will trigger the brain to notice that it is something we desire in our daily life. The red colour used for the text, is to stand out vibrant to the eye. Therefore, giving it a big focus and attention to the reader.
